With all the technological advances, email is no longer an important part of small business marketing.
It's wrong.
It is very wrong.
A new report by email marketing service iContact found that 83% of small- and medium-sized businesses consider email important or critical to their overall marketing strategy.
From a marketing perspective, it doesn't sound like email is on the verge of extinction.
Consider the following advantages of email: * Email is cost-effective with a high return-on-investment (ROI).
It allows you to communicate in a professional manner.
* It's personal and goes straight to the inbox of someone.
* Your email list members are actually interested in hearing from you after they have given permission for you to contact them.
Even if your email marketing database is large, it will decrease by 25% each year. As your contacts move between companies, their email addresses may change. They opt-out of receiving email communications from you, or simply leave one address. So that your numbers don't drop, it is important to ensure you are constantly adding new contacts to your email marketing campaigns special education email .
These are some suggestions to help you increase your email list.
1. Incentives. If done right, incentives and freebies can be very powerful list builders. Keep your offer relevant to your email campaign and make sure that it is valuable to the subscriber. A verified opt-in is required. This sends the subscriber an email with a link to follow. This will add their email address to your mailing list, and discourage people who want to get something for nothing.
2. Prove your worth. If people can see the benefits of signing up for your email, they will be more inclined to do so. Your credentials should be listed. Offer subscriber/customer testimonials. Provide data (graphs, charts, photos, etc.) Show others the results you have achieved.
3. Hosting an online webinar. This is another way for you to show your expertise and collect email addresses during registration.
4. Mobile users are important. Include QR codes in your promotional materials so people can scan them with their smartphones to opt into your email list.
5. Get social. Do you have a Facebook Page for your business? So many do! It's a great place for an email opt-in call! LinkedIn is another great place to get people to your site, which will allow them to sign up for your email list.
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